This is yet another category of awards that SpaAsia is initiating to bring industry experts, consumers and operators closer together. By unearthing new talents, the magazine is able to keep offering up fresh ideas and new perspectives to readers and industry operators. Spas are about more than just delivering feel-good factors.

For the writers, this event, can become a platform to showcase their talents and at the same time with the support of the industry, SpaAsia magazine can become their medium to voice their concerns, if any, with regard to the industry.

Scruples, or lack of these, can do much harm. It is with this view in mind that SpaAsia thought the rationale of casting the web wider to recruit more writers who can if they choose to become, the voice of conscience for the industry. Ultimately, the industry must deliver what it promises. And the question is: Is our industry mature enough to receive the voice of conscience?